Reproductive health privacy Regulatory complaint
Premom: tracking tools carried sensitive fertility information
- Incident
- Period not specified in the linked announcement
- Source report
What was reported
The FTC’s May 2023 complaint alleged that Easy Healthcare, operator of Premom, shared identifiable reproductive health information with Google and AppsFlyer through embedded software tools. It also alleged disclosure of precise location and device information to other analytics providers, and failure to notify users of unauthorized health-data disclosures.
Our perspective
Our reading: An integration should have a deliberately limited view. Before connecting a health workflow to an AI or analytics tool, teams need to inspect the actual information leaving it.
Try Vivendur in actionLimits of this connection
The linked announcement describes allegations and a proposed order at that time. This was not reported as a hacker intrusion or a test of Vivendur.